Types of Email Outreach Defined

Four Types of Emails That Can be Sent via Social Chat

  1. Invitation Emails 
  2. RSVP Confirmation Emails
  3. RSVP Reminder Emails
  4. Follow up Emails


1. Invitation Emails

Invitation emails allow customers to RSVP to events. They are a great way to set expectations for attendance and drive traffic to the event. 

Note: invitation emails are the only email type which you must manually send – others will be sent automatically at a specified time before or after the event. Learn how to send invitation emails in our knowledge base. 


2. RSVP Confirmation 

RSVP confirmation emails are sent to customers after they have registered for an event. They can provide a high level overview of the event, and can offer customers a convenient link to access the live event.  


3. RSVP Reminder Emails

RSVP reminder emails are sent to customers 24 hours and 1 hour before the event starts. Their purpose is to increase attendance to the live event. 


4. Follow up Emails 

Follow up emails are sent to customers 1 hour after the live event ends. These emails contain products from the live event, which Social Chat has determined is of interest to the customer. Follow up emails increase conversion rate of post-live events.