Metric Definitions

Metric Definition
Total Revenue This is the attributable gross revenue (USD) that your store has made through Social Chat
Total Video Views Number of unique sessions watched across live stream / post-stream videos
Total New Users The number of new users that you’ve acquired through SocialChat streams
Total RSVP Total of RSVP’s counted towards all of your streams
Overall ATC Rate Product ATC (add to carts)⁄Total Views x 100%
Overall Txn Rate
Transactions⁄Total Views x 100% 
AOV The average order value of transactions from Social Chat
Product Likes Number of likes on products from streams. This may occur either during a livestream or during a past video watch. Only logged in users may perform such an action
Product Landing Page The number of times users visit your company's product page from directly interacting with a livestream/past video. Only logged in users may perform such action
Product Add to Carts Add to carts that we can attribute to Social Chat. These are either add to carts that happen directly on a video page or happen shortly after
Product Units Purchased Quantity of items purchased that can be attributed to SocialChat
Action Type

These are actions performed by users that we attribute back to SocialChat that led to subsequent ATC or Transaction

Post Live Replay: User watched a post stream video

Live Participation: Watched a live stream
Email: Email click to a post-stream email

RSVP: RSVP to an event
Coupon: User did not partake in any of the actions listed above, but used a coupon associated to a stream in their transaction

RSVP Funnel The RSVP is referred to in multiple areas of the dashboards is comprised of 3 actions:

Event/Page View: This is a view of the event page of the stream, which include an RSVP button
Button Click: User clicking the RSVP button. This will prompt users to enter their email
RSVP Complete: This occuers when users enter their email to complete their RSVP. Only completed RSVPs will count towards the RSVP number on a stream
RSVP Channel Channel that brought user to RSVP. Common channels may include affiliate links, organic traffic from website, etc.
Email Sent The number of marketing emails that are sent out by SocialChat. The following emails are being sent / counted towards this metric:

RSVP Email: This email is an RSVP confirmation that is sent to users following an successful RSVP
Stream Reminder: This email is sent out to remind RSVPs about an upcoming stream
Post Event Follow Up: Sent out to RSVP and (logged-in) live stream viewers shortly after the end of a livestream.
Product Recommendation: We send product and event recommendation emails to engaged users yet haven't made a purchase to convert them.
Email Opens (Unique) The number of emails opened on an email level shortly after an email is sent. Calculated on a unique user level
Email Open Rate Unique Email Opens⁄Email Sent x 100%
Email Clicks (Unique) The number of email clicks that occur shortly within an email sent. Calculated on a unique user level. A click requires email recipients to click on any links on the email content
Email Click Rate
Unique Email Clicks⁄Email Sent x 100%