Multi-Stream Broadcast your Live Event to other sites (RTMP)

RTMP is a way you can connect your Social Chat live streams with sites like YouTube, Facebook, TikTok and Twitch so that audiences on those platforms can simultaneously view your Live Event (also called simulcasting).

Now that we know what RTMP is, let’s figure out how to do it within Social Chat. You will need Admin access to both your Social Chat dashboard as well as each broadcast channel you will be connecting to. We will link the sites together via a RTMP url and a stream key.

While viewers on those platforms are not able to shop during the Live Event, they could view it. 

  1. Find/Copy the RTMP Url from the destination site.
    1. YouTube
    2. Facebook
      1. Login to Facebook
      2. From your Update Status, Select “Live Video”
        SC (1)-png-1
      3. That will take you two the Live Producer Page on Facebook which will give you two options to go live. If you are going live within the next 24 hours:
        Screen Shot 2022-09-13 at 10.00.29 PM
      4. Make sure to fill out your details on the Left side menu, including where you are going to post and when you are going live and who can see your Live. For the Stream information, select Streaming Software as your video source.
        Screen Shot 2022-09-13 at 10.01.11 PM
      5. Then under Advanced Settings, you will find the broadcast URL This combined with the Stream Key is what you will paste into Social Chat in step 2.
    1. TikTok
      Note: Currently TikTok only allows accounts with over 1,000 active followers to broadcast. If you feel like you should have the option to broadcast and the below instructions are not available to you, please contact TikTok support. 
      1. Open your Tiktok application.
      2. Then select the tab “+” and swipe up until you find the live option.
      3. Then under the Go Live option, you will find a field called Server URL and
        Stream Key. Copy them both.
      4. Go to Step 2
    2. Twitch provides a different RTMP url based on the closest geo-location you are streaming from.
      1. Use this list and select the closest option to your location. To find your stream key,
      2. Use the hamburger menu to navigate to Preferences > Channel. Your key will be at the top of the page. Copy the url and the link
      3. Go to Step 2
    3. Instagram doesn't allow you to broadcast directly so you need a third-party tool to connect.
      1. Yellow Duck is the recommended tool. Download that for your system.
      2. sign into your Instagram account and Yellow Duck generates the stream information for you
      3. Go to Step 2 
  1. Add the URLs to your Event:
    Note: your event must be created first.  
    1. Go to the Events > Manage Events then click on the event you want to update to be taken to the Event Summary 
    2. Click on the “Multistream Social Platforms” option: 
      Broadcast_image1
    3. Type in the first platform you would like to stream to. Paste the URL and key into the box marked “RTMP URL”
      1. You add the stream-key to the end of the url if they are separate when you originally copied them (ex: rtmp://example.com/stream-key) 
    4. Use the “+ Add another RTMP URL” button to repeat for as many different platforms as you would like 
    5. Save your changes
After your event, the analytics will display separately at each of your streaming locations. 

Best Practices: 
  • Your description will be included in the broadcast so make sure it appeals to an audience that both will and will not be able to access the products directly on the page
  • If you have cohosts, work with them to get the event broadcast on their channels as well 
  • RTMP links are unique for each event and will need to be recreated on an event by event basis.